Desk Research

Layers of UX

Different experience types -

Entertaining Exploratory

Transformative

Educational

How do you guide users through your experience ?

  1. Start with motivation
    1. What is your user trying to achieve
  2. Play to their ability
    1. What will make it easy for them to take action
  3. Prompt their action
    1. How will you prompt them, to follow through with this action

How to describe your experience